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Ideas that Resonate

Ideas that Resonate
MP4 | Video: 720p | Duration: 35:38 | English | Subtitles: VTT | 300.3 MB

Designers generate ideas every day. Some are small, some are average, and then there's the select few that are truly big ideas-the type that change behaviors, shake landscapes, and spawn copycats. But what makes a big idea? Here, Stefan Mumaw reveals the seven characteristics of ideas that resonate. He'll show you what big ideas look like, using examples from real-world companies like Dove, Volkswagen, TNT, and Google, and teach you how to unlock the potential in your own ideas and connect with your audience in a "big" way.
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