Genre: eLearning Video / Business, Management, Leadership Competition is fierce in the hotel business. Online review sites can kill a business' reputation with one bad review. Staffs are untrained, surly or apathetic in a profession that lives or dies on service. So what's a struggling hotel operator to do? Bring in Anthony Melchiorri, a hotel "fixer," who can turn any establishment around in weeks ... and he does just that in Hotel Impossible.
Melchiorri's tough-love style can be hard to swallow and overhauling a business is a painful and often emotional task, but the potential reward of a fully booked hotel with excellent customer reviews makes it all worth it. Each episode features a hotel that is having problems or is not living up to it's potential. Melchiorri secretly scouts the property and identifies its biggest problems. He then meets with the staff from front desk receptionists to housekeeping to the owners themselves to determine the key operation issues. Some owners could risk losing their hotels if Melchiorri's renovations do not work. After coming up with a plan and prescribing the changes that need to be made, Melchiorri revamps and re-motivates the staff and transforms the hotel. Whether it is demonstrating the proper way to pour a glass of wine or gutting and redecorating a lobby, Melchiorri knows how to turn a struggling hotel into a bustling tourist destination. Upcoming episodes feature major transformations that help get hotels back on track and improve their business, including Gurney's Inn, Montauk, NY; The Penguin Hotel, Miami, FL; Motel New Yorker, Miami, FL; Ocean Manor, Fort Lauderdale, FL; The Purple Orchid Resort & Spa, Livermore, CA; Hotel Corpus Christi Bayfront, Corpus Christi, TX; La Jolla Cove Suites, La Jolla, CA; and Bromley Sun Lodge, Peru, VT.
About the host:
In the 20 years Anthony Melchiorri has been in the hospitality business, he has a proven track record of understanding a company's vision, its individual parts, and how to make those parts work together to complete the whole picture. Knowing that attention to detail and making each part of the operation functional and strong are key to profitability, Melchiorri has developed and repositioned some of the finest and most high profile properties in the United States including the first Nickelodeon Hotel and Resort and the landmark Algonquin Hotel. He takes on clients in need of development or immediate re-positioning, applies his experience and ability to assemble teams specialized in hotel management, and adds value for the owners and developers to ultimately increase their bottom line. This April, Melchiorri brings his expertise as the "hotel fixer" to Travel Channel's new original series "Hotel Impossible." In this weekly one-hour program, he helps turn around the business of a struggling hotel fighting to survive. Melchiorri was put on the fast track to success early on at the landmark Plaza Hotel as director of front office operations. This led to several operation positions at such hotels as the Embassy Suites and Millennium Hotels. By the age of 29, Melchiorri became a seasoned professional and was selected to be general manager of the Lucerne Hotel in 1997. Under Melchiorri's management, the Lucerne was developed into one of the top ranking hotels in New York City, and selected as the New York Times Travel Guide's Best Service Hotel. After seven years at the Lucerne, Melchiorri was appointed general manager of the world famous Algonquin Hotel. At the time, the Algonquin had seen better days. Melchiorri and his team closed the hotel for a month and oversaw a basement-to-roof renovation, including all the restaurants and back-of-house areas. Not only did Melchiorri complete the project on schedule and on budget, but he and his team re-positioned The Algonquin to become a highly-rated Michelin Guide Hotel. Further, the hotel's public relations campaign won a Hospitality Sales & Marketing Association International "Best of Show Award" for marketing. After the Algonquin was re-positioned by Melchiorri and his team, the hotel owner sold it for a significant return and asked Melchiorri to be senior vice president of the first Nickelodeon Hotel and Resort. There, he oversaw the 25 acre, 800 room resort helping it to become one of the most sought-after travel destinations in Orlando, Florida. Melchiorri successfully made the transition into the asset management side of the business, becoming the first vice president of Tishman Hotels and the asset manager of the Westin Hotel in Times Square. As senior vice president of New York Hotel Management Company, Melchiorri helped develop a 310 all-suite hotel in Times Square overseeing construction, design, pre-opening, opening and post-opening operations. When Melchiorri's work was complete, the TripAdvisor guest satisfaction score for the hotel had reached 96%, putting the hotel in the top-two percentile of all hotels in New York City. Melchiorri has an unmatched ability to break down problems and find solutions that generate profits. In addition to being the host and lead in Travel Channel's "Hotel Impossible," he also runs his own company, Argeo Hospitality, consulting on hotel projects for private owners and investors. Argeo Hospitality has the ability to create a plan, market and promote a company, and turn its staff into a well-oiled machine. Melchiorri served for five years as a protocol officer in the U.S Air Force. He currently resides in New York with his wife and three children.
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